UX-Driven Digital Transformation Website & Catalog

Role: Lead UI/UX Designer
Duration: 4-month contract (2024)

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Challenge

Prajekto’s outdated site made it difficult for users to find product information. Poor navigation, no product catalog, and a lack of responsive design created friction, especially for mobile users.

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UX Contributions

Conducted UX research to identify user pain points.

Designed and launched a responsive Webflow site.

Created a digital & print-ready product catalog.

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Goal

Redesign the Prajekto website to enhance usability, modernize the interface, and build a digital product catalog for easier product discovery and future scalability.

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Where Users Struggled

Problem

Users struggled to navigate Prajekto’s site, impacting conversions and overall satisfaction.

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Insights

• Missing product catalog and lack of detailed product specifications frustrated users.
• Cluttered interface with inconsistent design elements.
• Low engagement rates due to poor mobile responsiveness.

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My Design Approach

Research

• Conducted user interviews and competitive analysis
• Identified pain points in product discovery and site usability

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Ideation & Design

• Developed wireframes and prototypes in Figma
• Refined navigation with a streamlined structure
• Designed a clean, consistent layout that scaled across devices

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Testing & Refinement

• A/B testing for navigation updates.
• Gathered user feedback for final refinements.

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Implementation

• Built and launched a responsive Webflow site
• Created a downloadable product catalog
• Documented handoff for future updates

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Design Solutions

Streamlined Navigation

• 78% of users reported easier navigation and faster access to key sections.
• Simplified menu structure for intuitive access.
• Reduced cognitive load with clear category labels.

Responsive Design

• 72% of mobile users experienced smoother interactions post-redesign.
• Fully optimized for mobile and tablet users.
• Adaptive layouts for seamless cross-device experience.

Visual Modernization

• 85% of surveyed users felt the new design improved clarity and trust.
• Implemented a clean, minimalistic aesthetic.
• Consistent branding with bold typography and engaging visuals.

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Delivering Tangible Outcomes

Key Metrics & Outcomes

(Download Catalogue Here)

• Engagement Boost: User engagement increased by 35%, with more visitors exploring product details and completing actions.
• Navigation Efficiency: 20% reduction in time spent searching for key sections.
• Product Catalog Accessibility: 93% of users reported they could now find product information without needing customer support.
• Navigation Success: 62% of users reported finding relevant pages 40% faster post-redesign.

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What Stood Out

Key Takeaways

• Users struggled to find detailed product specifications before the redesign.
• Ensuring navigation was intuitive while maintaining a structured hierarchy.
• Balancing client preferences with usability improvements.

What I Learned

• User Research Drives Success: Identifying pain points early led to impactful solutions.
• Navigation Matters: A well-structured menu significantly improves usability.
• Data-Backed Decisions: A/B testing and qualitative feedback refined the final design.
• Stakeholder Collaboration is Key: Stakeholder feedback aligned the design with business goals.

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Desktop Experience: Enhanced for Productivity

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What’s Next for Prajekto?

Final Month Deliverables ✅

• Customer Service Chatbot: Research potential AI chat solutions for improved customer support.
• Careers Page Expansion: Enhance job listings and improve navigation.
• Refinement & Handoff: Ensure documentation for future design updates.

Post-Contract Recommendations 🚀

• Advanced Analytics Track user behavior to refine future updates.
• Feature Expansion: Personalization options for users to save preferences.
• Ongoing UX Refinements: Regular audits to improve usability.

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🔗 Live Website: prajektosteel.com

📄 View Product Catalogue: Download PDF

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Thank You

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Interested in a redesign like this? Let’s talk about how I can help your team build smarter, faster, and more user-friendly experiences.