Problem Statement
Staying consistent with fitness is tough. Without personalized guidance, motivation fades fast. With so many resources out there, people often feel lost, struggling to track progress effectively. The result? Frustration, discouragement, and a fitness journey that never takes off.
Objectives & Goals
- Deliver personalized fitness plans that keep users motivated and committed.
- Simplify workout tracking, making progress easy to follow and results crystal clear.
My Process
Business Challenges
Staying committed isn’t easy. CoreTrack removes the guesswork with:
Personalized motivation
Easy-to-use tools
Smarter tracking
Community-driven fitness
Privacy-first approach
Who Uses CoreTrack?
💪 Goal-Getters
🚀 Beginners
⏳ Busy Bees
🍏 Health-Conscious
🤝 Social Motivators
What Users Want from a Fitness App
We surveyed fitness enthusiasts, beginners, and busy professionals to understand what really matters to them.
Here's what stood out:
- 75% want personalized workout plans to keep them motivated.
- 80% value community features like group challenges & social sharing.
- 60% prioritize ease of use—an intuitive experience is key.
- 55% prefer apps that sync with wearable devices for seamless tracking.
- 50% of college students need accessible, quick-to-use features.
- 40% want mental health & wellness tools, not just fitness tracking.
- 35% look for regular updates & fresh content to stay engaged.
These insights shaped CoreTrack—making it personal, social, and effortless to use.
Empathy Map
User Needs
Custom Workouts
Progress Tracking
Smart Nutrition
Community Support
Effortless Navigation
Product User Challenges
Staying Consistent
Information Overload
Tracking Struggles
Lack of Personalization
Competitor Analysis
Fitbit – All-in-One Fitness Tracking
MyFitnessPal – Nutrition & Fitness Integration
CoreTrack Key Features
AI Coaching
Custom Meal Plans
Progress Visualization
Community & Achievements
Seamless Integration
User Personas
Mood Boards
Task Map
5 Why Analysis
Root Cause Analysis
Taskflows
Scenario 1 : The user wants to explore and learn about different exercises using the CoreTrack app.
Scenario 2 : The user wants to schedule an exercise session using the CoreTrack app.
UI Style Guidelines
Colors
Typography
Iconography
Logo
Sketches
Major Screens
Screens
Different Breakpoints:
Tablet
Desktop
Bringing the Vision to Life
Interested in results-driven campaigns like this?
Let’s connect!
